![]() ‘We Are Robots’ image by Duncan Hall, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0). Now, the search giant is dealing with millions and millions of takedowns every hour, with massive ‘robo’ escalations ahead. Google has flat-out refused, though the price of that refusal is brutal. It’s a constant game of whack-a-mole, which is why the recording industry, Hollywood, and other industries want Google to institute a ‘take down, stay down’ response. So what happens next?Ī major flaw with the DMCA is that removed links simply reappear the next day. And if Google can’t comply with millions in takedown requests, they’re in violation of copyright law. ![]() ![]() Because every time Google is alerted of a copyright violation, they must remove the link under DMCA law. And major media companies are now figuring out ways to completely overwhelm a seemingly invincible company. That’s a 14-fold increase in just four years, and part of an aggressive effort to outright flood Google with DMCA takedown requests. That’s a 115.2% increase in just one year, or easily more than double (100% increase = double).Īnd just for comparison: in late September of 2012, Google was handling fewer than 1.7 million requests per day. Thus, the recent fatal request may lead to an improved removal request by copyright holders, i.e., it is expected that they will keep a check before filing a DMCA.As you can see, Google is now fielding more than 24 million individual takedown requests per day, compared to 11.2 million last year. This act potentially harms less prominent websites which rely on Google for page views and due to the flood of DMCA requests they could even disappear from the search results. Reports say that Microsoft has submitted nearly 5 million takedown requests in one-year period. However, Google figured out this folly and did not process any requests made by LeakID considering it to be a mistake on their part and did not remove any pages from its search results.Įven earlier also, Microsoft has made mistakes by filing DCMA against original websites for copyright infringements. This took place because LeakID is known to using automated system which sends such requests and hardly are these requests checked for any accuracy or erroneous submissions. It was a blunder on the part of LeakID which asked to remove links to Microsoft’s store, support pages, product description from Google’s search results. Clearly it was a mistake on their part.īut it was LeakID, an organization working on behalf of companies like Microsoft to monitor such illegal links and sources. Microsoft accidentally filed a DMCA (Digital Millennium Copyright Act) to eliminate search results of its own website. But recently it was an unusual request by the software giant to takedown its own web pages thereby accusing its own website of copyright infringement. Microsoft, being under the top copyright holders, also asks Google to remove those links from its search results which contains copyrighted materials. Each request lists specific URLs to be removed and Google lists the domain portions of URLs requested to be removed under specified domains. In this section, Google regularly receives requests from copyright owners and reporting organizations that represent them to remove search results that link to material that allegedly infringes copyrights. Google announced a new addition to its Transparency Report page called the Copyright Removal Requests.
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